Hi, I'm Sarika.
Crafting intuitive digital experiences, scalable design systems, and high-impact product solutions across complex domains. Bridging human needs and business priority.
12+ Years Designing ProductsPortfolio Case Studies
Selected Work
Deep dives into spanning Fintech, Healthtech, Enterprise SaaS, and Consumer Commerce.
Rooter — Sports Community & Fan Engagement
Redesigned the end-to-end fan experience for India's leading sports community platform, lifting match-time engagement and retention.
Collecta Survey Builder
A no-code survey builder with drag-and-drop question blocks, logic flows, and real-time response analytics.
Capabilities
Core Disciplines & Skills
Strategic thinking grounded in qualitative rigor, systematic execution, and craft.
Research & Strategy
Evidence-led decisions, from discovery to definition.
UI & Craft
Design systems, interaction & visual polish.
Leadership & Ops
Raising the bar for teams and processes.
Scope of Work
Domains & Platforms
Versatile product experience across complex ecosystems and multi-surface platforms.
Target Business Ecosystems
Supporting Platforms & Surfaces
Career Milestones
Work Experience
12+ years driving design excellence at industry leaders and high-growth scale-ups.
- Spearheaded redesign of global merchant dashboards, increasing self-serve onboarding conversion by 24% across 14 markets.
- Built and scaled a cross-product design system adopted by 40+ engineers, reducing UI debt by 60%.
- Accelerated real-time risk observability tooling used by high-priority transaction anomaly investigation queues.
- Mentored a pod of five designers and led quarterly design critiques to raise the bar for interaction craft.
- Led the redesign of the patient onboarding flow, cutting drop-off during intake by 31%.
- Partnered with clinical stakeholders to map complex care-plan journeys into simple, accessible interfaces.
- Introduced moderated usability testing as a standing practice across three product squads.
- Designed high-density admin consoles for enterprise IT teams managing thousands of seats.
- Shipped a unified component library that aligned four legacy products under one visual language.
- Ran weekly design reviews with engineering to keep implementation fidelity above 95%.
- Delivered end-to-end product design for eight client launches across fintech and media.
- Owned rapid prototyping sprints that took concepts from workshop to testable prototype in five days.
- Advised early-stage startups on research practice, information architecture, and MVP scoping.
- Conducted heuristic evaluations and conversion audits for subscription products.
Endorsements
Peer Recommendations
Unfiltered feedback from VPs of Product, Engineering Directors, and Design Heads.
Sarika has that rare ability to untangle complexity and turn it into experiences that feel effortless. Her systems thinking elevated our entire product org.
Working alongside Sarika was a masterclass in user-centered design. She champions research, sweats the details, and brings engineering along with her.
Every team she touches ships better work. She asks the questions nobody else asks — and the answers consistently make the product stronger.
Let's Build Something Exceptional Together
Whether you need advisory on scalable design systems, an end-to-end 0→1 product launch, or interaction design leadership.